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Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually use them.
Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews
Online review stats show that 63% of consumer reviews go on without a reply. That's too bad, because those businesses are losing consumers that way.
Source: Review Trackers
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Overall two-thirds of companies have outstanding and good scores. Just 5% of businesses have a rating below 3 stars.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
73 Percent Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with scores alone.
Written reviews make the stats appear more genuine which is what the potential customers are looking for. Practically a 3rd of consumers state written reviews are the only feature that makes them believe the sites' reviews are relevant and beneficial.
Source: Fan and Fuel
American Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American customers.
Source: Statista
89% Of Buyers Prefer To Read Reviews Using Their Cell Phones
Be it via an app or a mobile internet browser, clients prefer to read reviews on their mobile devices.
Source: Statista
A Lot Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
If A Company Deals With Problems Rapidly And Efficiently, 95% Of Dissatisfied Customers Will Go Back To A Business
Consumers do not anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there's absolutely nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect
Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Considering that the huge majority of consumers read reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
77% Of Customers Would Undoubtedly Give A Review If They Were Asked
More than a 35% would post a review to advise others about their client experience and 24% would definitely direct their review to the company itself.
Over a 26% would want to submit a review to help other people with their decision making process.
Source: Podium
A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Profits
Businesses that treat consumers honorably generally succeed, review sites help make sure of that.
Source: Statuslabs