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Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats position clients' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as suggestions from friends and family.
Source: Brightlocal
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
89% Of Clients Browse A Companies Reactions To Reviews
Not only do the majority of shoppers read the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business
Since the vast bulk of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses really make use of them.
Although we now understand why client reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US consumers consider reviews as 'extremely influential'.
To highlight the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those very same customers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
Many Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management stats indicate a business's reputation doesn't affect just the customers. Potential team members also look at ratings and read reviews.
Source: Deloitte
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our purchasing preferences.
According to social reviews stats, Facebook affects the majority of users' purchase choices.
Facebook reviews stats reveal that four out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase possibility for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista