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Only 6% Of Customers Don't Rely On Customer Reviews At All
According to customer review data, a tremendous 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
15% Of People Do Not Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of potential customers won't even think about working with a business they can't discover opinions about.
Source: Statuslabs
Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.
Although we now understand why client reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
If A Company Makes An Effort To Solve Problems Quickly And Efficiently, 95% Of Unhappy Consumers Will Return To A Company
Clients do not expect you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.
Source: Capterra
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful people know the worth of being informed. User-generated material has an indisputable influence on customers.
If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews World-wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
77% Of Customers Would Definitely Submit A Review If They Were Asked
More than a 35% would leave a review to educate others about their consumer experience and 24% would likely direct their review to the business itself.
Over a 26% would be willing to submit a review to assist other individuals with their decision making process.
Source: Podium
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall 2 out of 3 businesses have good and awesome rankings. Only 5% of companies have a ranking below 3 stars.
Source: Brightlocal
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out a lot more reviews to get a clear view of how business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270%
User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center