Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

74% Of Regional Businesses Have At Least 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Taking a look at online rankings statistics, we discovered that a business requires to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

Because They Desire To Buy A Service Or A Product And Desire To Get The Truth About The Businesses Items And Services, 82% Of Customers Check Out Review Websites.

Users come because they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

More Than Half Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Consumers Prefer To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile internet browser, people today choose to read reviews on their mobile devices.

Source: Statista

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

83 Percent Of Clients Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to focus on consumers' suggestions online.

Source: Statuslabs

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as advice from loved ones.

Source: Brightlocal