83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust ads choose to take note of customers' recommendations online.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Consumers Prefer To Discover A Business Through Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a legal representative or a doctor.

Young people (age 18-35) are even more inclined to hire an expert based on online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

Google Represents 57.5 Percent Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

15% Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective clients will not even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get an idea of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Online Item Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270%

User review statistics reveal the purchase probability for an item with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

95% Of Unhappy Customers Will Return To A Company If A Business Takes Care Of Problems Rapidly And Effectively

Clients don't expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there's nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Overall two thirds of businesses have exceptional and great scores. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online ratings statistics, we found out that a business needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential consumers are looking for. Nearly a third of customers state composed reviews are the only feature that makes them believe the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista