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Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to purchase a brand-new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
If A Business Makes An Effort To Fix Problems Rapidly And Efficiently, 95% Of Unsatisfied Consumers Will Return To A Business
Customers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats show that 63% of consumer reviews stay without a reply. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people check out a lot more reviews to get a better idea of how business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Scores
Online review data make it clear people aren't pleased with scores alone.
Written reviews make the statistics appear more genuine which is what the would-be clients are trying to find. Nearly a third of customers state composed reviews are the only function that makes them believe the websites' reviews are relevant and useful.
Source: Fan and Fuel
98% Of Yelp's Visitors Bought From A Business They Found On The Website
Usually, 142 million customers visit Yelp monthly. This is as great a time as any if you have not declared your free Yelp business page.
Source: RevLocal
74% Of Local Companies Have At Least 1 Google Review
One review is far from adequate to enhance your site's SERP ranking.
Looking at online scores data, we learnt that a business requires to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
15% Of Customers Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of potential consumers won't even think about working with a business they can't discover viewpoints about.
Source: Statuslabs
Google Represents 57.5 Percent Of All Reviews Throughout The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people understand the worth of being informed. User-generated content has an unassailable influence on customers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal