63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.

Source: Review Trackers

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Reviews Posted On Twitter Can Help Boost Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Presently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Service

This stat is among lots of that illustrate the value of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your customers pleased is more vital than ever.

57% of consumers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with a perfect five star score.

Source: Brightlocal

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an unassailable impact on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

89% Of Individuals Like To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, individuals prefer to read reviews on their mobile phones.

Source: Statista

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat clients well generally succeed, review websites help make certain of that.

Source: Statuslabs

If A Business Deals With Issues Quickly And Effectively, 95% Of Unsatisfied Clients Will Go Back To A Company

Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most credible source of suggestions. Online reviews typically carry the same weight as advice from family and friends.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You